The Ai Plus price hike starts on 11 November 2026. It adds up to ₹3,000 to several Ai+ phones sold in India. According to My Mobile India, the brand blames higher memory and component costs. So if a Pulse or Nova phone is on your shortlist, the next two days matter.
Quick answer
- New prices apply from 11 November 2026, online and offline.
- Current prices stay until 10 November or until stock runs out.
- Most models rise by ₹1,000 to ₹3,000.
- The biggest jumps are on the Nova 2 Neo 5G (4GB + 128GB) and Nova 2 Ultra 5G (8GB + 128GB), at ₹3,000 each.
- The NovaFlip 5G stays at ₹49,999.
What the Ai Plus price hike changes
The brand has revised prices across its Pulse 2 and Nova 2 ranges. Here is a selection of the reported changes, as listed by My Mobile India.
| Model and variant | Old price | New price |
|---|---|---|
| Pulse 2 FE (4GB + 64GB) | ₹8,999 | ₹10,999 |
| Pulse 2 (6GB + 128GB) | ₹10,999 | ₹11,999 |
| Nova 2 5G (4GB + 64GB) | ₹11,999 | ₹13,999 |
| Nova 2 Neo 5G (4GB + 128GB) | ₹12,999 | ₹15,999 |
| Nova 2 Pro 5G (8GB + 128GB) | ₹17,999 | ₹19,999 |
| Nova 2 Ultra 5G (8GB + 128GB) | ₹19,999 | ₹22,999 |
| NovaFlip 5G (8GB + 256GB) | ₹49,999 | ₹49,999 |
Note that earlier reports, including our own earlier Ai+ price hike report, gave 15 November as the date. The latest reports say the increase has been brought forward to 11 November.
Why Ai+ says prices are going up
The company points to higher raw material and memory costs. It also says demand was stronger than projected, and stock sold out faster than expected. NewsBytes adds that a weaker rupee makes imported parts costlier, and that Lava is also raising prices after Diwali.
The wider market is soft, however. The same report says smartphone shipments in India fell 20 percent last quarter. Even so, makers are passing component costs on to buyers.
What buyers can do before 11 November
First, check stock with your local store or online seller, because the old price holds only while stock lasts. Then compare variants carefully, because the hike is not even across storage and RAM options.
Take the Pulse 2 as an example. Also, the 4GB + 64GB model rises by ₹2,000, while the 6GB + 128GB model rises by ₹1,000. As a result, the gap between those two variants shrinks from ₹2,000 to ₹1,000. For many buyers, the bigger variant now looks like better value.
Also remember that these figures come from a media report, not from a price list we have seen on the brand’s own site. Confirm the final price on the seller’s page before you pay. Bank offers and exchange values can change the effective cost too.
FAQ
When does the Ai Plus price hike take effect?
However, the new prices apply from 11 November 2026 across online and offline channels. Existing prices remain valid until 10 November or until current stock runs out.
Which Ai+ phones get costlier?
In short, the Pulse 2 and Nova 2 series models rise by ₹1,000 to ₹3,000, depending on the variant. The NovaFlip 5G is the only model listed with no change.
Why is Ai+ raising prices?
Then, the brand cites higher memory and component costs, plus strong demand that cleared stock quickly. A weaker rupee is also named as a factor in NewsBytes reporting.
