The Ai+ price hike will start on 15 November, according to a press release the brand issued on 29 October. Select Ai+ phones will cost between ₹1,000 and ₹3,000 more from that date. Until 14 November, current prices stay in place.
Quick answer
- Effective date: 15 November 2026.
- Size of rise: ₹1,000 to ₹3,000 on select variants.
- Models affected: Pulse 2 FE, Pulse 2, Nova 2 5G, Nova 2 Neo 5G, Nova 2 Power 5G, Nova 2 Pro 5G and Nova 2 Ultra 5G.
- Not affected: NovaFlip 5G (8GB + 256GB), which stays at ₹49,999.
- Reason given: elevated input costs.
Which Ai+ phones are affected
The release names seven model families. However, not every variant rises by the same amount, so the exact jump depends on the memory option you pick. For example, the entry Pulse 2 moves up by ₹2,000, while some Nova 2 variants rise by a little less or a little more.
Here are a few variants from the release, with current list prices and the revised ones.
| Model and variant | Until 14 November | From 15 November |
|---|---|---|
| Pulse 2, 4GB + 64GB | ₹8,999 | ₹10,999 |
| Nova 2 5G, 4GB + 64GB | ₹11,999 | ₹13,999 |
| Nova 2 5G, 6GB + 128GB | ₹13,999 | ₹15,999 |
| Nova 2 Neo 5G, 4GB + 128GB | ₹12,999 | ₹15,999 |
| NovaFlip 5G, 8GB + 256GB | ₹49,999 | ₹49,999 |
Some other current prices in the release carry an asterisk that the document does not explain. So if you are eyeing the Nova 2 Power, Pro or Ultra, confirm the live price on the sales page before you decide.
Why Ai+ says prices are rising
The company points to cost pressure, especially in price sensitive segments. In its words, this is a “measured pricing adjustment” after input costs stayed high. It gave no component figures, and it did not say whether more changes could follow.
It is worth noting that the release was distributed as a sponsored press release. Outlook Business, which carried it, says it has not independently verified the content. Meanwhile, the release does not mention warranty terms or any sale offers.
What the Ai+ price hike means for buyers
If one of these phones is already on your shortlist, the window is short. Prices hold through 14 November, so a purchase before then avoids the rise. Still, a lower price is not a reason to buy a phone you do not need.
Also, list prices and street prices often differ. Bank offers, exchange deals and retailer discounts can change the final figure, so compare the full checkout price rather than the headline number. Then check what you get for the money: memory, battery and software support matter as much as the sticker.
If you want to compare with other launches, our notes on the Oppo Find X10 price in India and the Infinix GT 50 Pro launch show how other brands are pricing their phones.
FAQ
When does the Ai+ price hike start?
The revised prices apply from 15 November 2026. Current prices stay valid through 14 November, according to the company’s release.
Which Ai+ phone will not get costlier?
The NovaFlip 5G in the 8GB + 256GB variant stays at ₹49,999. The release lists every other named model as affected.
How much will the Pulse 2 cost after the hike?
The 4GB + 64GB variant moves from ₹8,999 to ₹10,999. The 4GB + 128GB variant moves from ₹9,999 to ₹11,999, as listed in the release.